Sometimes the flower is rolled too tight causing less airflow throughout the joint. If you find this happens to you, you can loosen the flower by rolling the joint between your index finger and thumb, or palms, for about 14-15 seconds. As if you were lengthening a piece of cookie dough. Use a little pressure as the paper is tough and will withstand a massage. This will allow the flower to loosen and provide more airflow throughout the joint for a smooth, continuous hit.